BAT

BAT

BAT

BAT

(2020)

(2020)

(2020)

(2020)

Minimizing the cognitive load of C-level executives at British American Tobacco

Minimizing the cognitive load of C-level executives at British American Tobacco

Minimizing the cognitive load of C-level executives at British American Tobacco

Minimizing the cognitive load of C-level executives at British American Tobacco

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(001)

British American Tobacco (BAT) has over 150 million interactions with its consumers every day (11 million are at the point of sale) across 175 markets and 6 continents. Your need: design a dashboard to analyze brand reputation and minimize the cognitive load of your users.

British American Tobacco (BAT) has over 150 million interactions with its consumers every day (11 million are at the point of sale) across 175 markets and 6 continents. Your need: design a dashboard to analyze brand reputation and minimize the cognitive load of your users.

British American Tobacco (BAT) has over 150 million interactions with its consumers every day (11 million are at the point of sale) across 175 markets and 6 continents. Your need: design a dashboard to analyze brand reputation and minimize the cognitive load of your users.

Client

BAT

Year

(2020)

Services

UX | Product Design

UX | Product Design

(002)

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UX & Product
designer

UX & Product
designer

UX & Product
designer

UX & Product
designer